Personalization of Travel Listings using AI recommendation engine

Created a recommendation engine that suggested best travel option for a customer while traveling from point A to point B across India.

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The engine used the transactional (previous purchase history) and behavioral (click-stream, page views, source) data of the customers to provide ranked suggestions for the travelers.

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Technology Stack - AWS personalize, Apache spark

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A/B Test showed a ~1% increase in conversions vis-a-vis baseline with a confidence of ~96%

The project was launched across all platforms - apps, website, wap, pwa of Abhibus

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